Air Partner Magazine Spring Summer 2025 UK - Magazine - Page 49
S/S 2025
Grand Hotel Son Net,
Mallorca.
At the heart of this philosophy is Laura Fursdon,
Founder and CEO of Calder & Co, a boutique
travel concierge rede昀椀ning what it means to travel
well. More than just facilitating access, Laura and
her team craft bespoke, impeccably executed
experiences that transform travel into something
extraordinary. Here, Laura shares the inspiration
behind Calder & Co, the power of the right
partnerships, and the must-visit locations for 2025.
Tell us about the inspiration behind
Calder & Co?
Calder & Co was established in 2021, at a
time when the world was emerging from
the pandemic and the desire to travel and
reconnect had never been stronger. After
nearly two decades in the luxury lifestyle
concierge sector, I’d noticed a shift in the
needs of my ultra-high-net-worth clients,
many of whom had previously worked with
Laura Fursdon,
Founder of Calder & Co.
multiple teams but now sought a more
personal, trusted advisor to help them
navigate the complexities of post-pandemic
travel. This presented the opportunity to
develop a truly bespoke concierge service,
scenes allows our members to spend theirs
built on deep client understanding and an
in the most meaningful way possible.
intrinsic knowledge of what luxury means in
today’s world.
We also invest heavily in nurturing a team
of passionate, creative individuals who
How has the business evolved since
its inception, and what exciting
developments are on the horizon?
The response to Calder & Co has been
incredible. What began as a UK-centric
What sets Calder & Co apart from other
luxury travel concierge services?
thrive on delivering the extraordinary. Their
As a boutique, membership-based business,
quality of our work and the strength of our
across Europe, North America, Australia, the
we value long-term relationships, and the
client relationships. In an industry that has
Middle East, and beyond. Our outstanding
ability to o昀昀er a deeply personalised service.
historically been male-dominated, we’re
renewal rates speak to the value we provide.
incredibly proud to bring a touch of feminine
Yet, despite our growth, we remain highly
elegance and 昀氀air to everything we do.
members and their families, ensuring every
Our 昀椀rst-hand experience is also invaluable,
selective in our approach – both in terms of
experience we curate is not only exceptional
and it's one of the reasons our clients
we forge. We will always stay a boutique
but truly tailored. Luxury is no longer about
trust our judgement so implicitly – we only
business, prioritising quality over quantity and
We dedicate signi昀椀cant amounts of time
and expertise to truly understanding our
extravagance for extravagance’s sake – it's
about time, and the work we do behind the
love for what they do is re昀氀ected in the
venture has expanded globally, with members
the members we take on and the partnerships
recommend locations that we or our trusted
ensuring our clients receive the highest level
partners have actually visited.
of personalisation and care.
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