Air Partner Magazine Spring Summer 2025 UK - Magazine - Page 42
COWBOY CORE
C OW B OY
CORE
PawsUp Ranch,
Montana.
WHY THE WEST H A S WO N OU R H E AR T S
As with most things, Hollywood has also played a pivotal role in
cementing the Western revival, with the sweeping success of epics
Once a niche aesthetic reserved for Western purists and
country music a昀椀cionados, this rugged, romantic culture
has seeped into every element of mainstream life – from
fashion runways and interior design trends to social
media feeds and even the Grammys, where Beyonce’s
toe-tapping ode to her Houston roots, Cowboy Carter,
picked up the coveted Album of the Year award.
like Yellowstone showcasing the cowboy lifestyle in all its brilliant,
unforgiving, and utterly enchanting glory.
Today, Cowboy Core is more than just a trend. It’s a movement
that highlights what so many of us deeply crave – a sense of
authenticity, adventure, connection with nature, and a hearty
dose of nostalgia and good fun. Thankfully, the 昀椀nal frontier this
phenomenon is poised to conquer is high-end travel.
