Air Partner Magazine Spring Summer 2025 UK - Magazine - Page 23
S/S 2025
The go-to for those
seeking an endless array
of extraordinary pieces.
everything from listing to dry cleaning
built a di昀昀erent kind of empire – made all the
and delivery, making it the perfect solution
more impressive by the fact they’ve done
for those looking to open up their wardrobes
so with just £3 million raised in investment
but without the logistics.
THE FUTURE OF FASHION
IS CIRCULAR
of luxury fashion’ – a nod to its seamless
platform and community-driven ethos –
to date, and with Eshita and her team still
but in reality, it’s something far more. It’s a
retaining 70% control. “We wanted to grow
movement, a mindset, and an introduction to
on our terms and partner with the right
the new era of style – where luxury isn’t just
people,” she said. “This sustainable but
owned, it’s shared.
While the rental market is home to well-funded
highly scalable model allows us to stay
but less pro昀椀table inventory-heavy
laser-focused on what really matters: purpose,
competitors, By Rotation has successfully
By Rotation is often described as ‘the Airbnb
community, and conscious consumption.”
Download the By Rotation app or
email 昀氀o@twentytwentycomms.com
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