Air Partner Magazine A/W 25 - Magazine - Page 30
N O C TO U R I S M
The new frontier of luxury travel
NOCTOURISM
Traditionally, luxury travel has been a
love a昀昀air with the sun – slow mornings
on dappled terraces, barefoot strolls
on warm sands, and balmy afternoons
beneath a cerulean sky. But, in recent
years, demand for after-dark destinations
has been quietly booming. And no, we’re
not talking about late-night pilgrimages
to the likes of Berghain.
Instead, the new darling of the discerning traveller is ‘noctourism’,
a growing trend encouraging us to explore the world in all its
inky-skied glory. Not a night owl? Fear not. Noctourism is simply
about seeking experiences that allow you to see both sides of
a place: the sunlit and the starlit, the bustling and the hushed.
Whether it's constellation spotting under the endless desert sky,
wildlife watching by moonlight, or witnessing the ethereal dance of
the Northern Lights, these nocturnal adventures unlock a subtler,
more enchanting form of luxury that has long been overlooked.
